Chutts Eyewear
Flowstate
Last pulled: Data coverage: Monthly investment: A$2,000 + GST
Revenue Vs Investment Cost Tracker
This week's revenue (Klaviyo)
A$0.00
Total campaign + flow revenue Klaviyo can attribute to this week — not total store sales.
Net return / loss
A$0.00
Revenue this week minus what Flowstate was paid this week — the actual dollar payoff.
Weekly investment
This week's share of the monthly retainer, averaged across the real number of weeks in a month.
Placed order rate
Orders placed as a share of everyone who received a campaign or flow send this week.
Revenue / recipient
Average revenue earned per person who received a send — a per-head efficiency read.

Revenue figure here is Klaviyo-attributed only (campaign or automated flow), using Klaviyo's own send-time attribution. It excludes organic, direct, and other untracked store revenue: this tracker exists to answer one question — is what we're spending with Flowstate paying for itself.

Revenue vs investment, by week

Campaign revenue Flow revenue Investment
Week Klaviyo Revenue Campaign Flow Investment Net Return/Loss Net % Order Rate Rev / Recipient

Sample rows shown below — this tab will populate live once connected to the Campaign Revenue sheet tab.

Week Campaign Revenue Order Rate Rev / Recipient

Sample rows shown below — this tab will populate live once connected to the Flow Revenue sheet tab.

Week Flow Revenue Order Rate Rev / Recipient